Part 2 - How to get a top ranking in Google

Why do most people find it difficult to get a top ranking in Google and other search engines?

In this second part we will show you what you can do to get your site on the first page in Google.

Create a date log table for Google

To create a date log table for Google is really simple. Google may index or crawl sites more often than others; it all depends on whether your site is static or dynamic. We would recommend when building a site to build a dynamic site for two simple reasons

(a)     It is easier to update

(b)     Dynamic site are more search engine friendly

TIP: We recommend a dynamic site with a CMS (content management system). There are a number of open source CMS available on the web for download.

To create a data log table for Google go to Google search and type in your web address. Locate your web address and select ‘Cached’.

 Once you have selected ‘Cached’ from the open window take a note of the last date Google took a snapshot of your site. Repeat the step for a few months to see if there is a pattern. Once you see there is a pattern, begin optimizing your site according to the pattern.

TIP: The date pattern might change but by keeping a good date log table you will be on top of any modification that Google make in respect to crawling your site.

Specific Keyword, Title and Description

Google in recent time has changed the way it searches sites. Not to long ago Google used meta keyword tags for displaying search result. Google has changed its policies of search because of misuse of keywords to relative content search. Google has since adopted display search base on content and what we mean by that is your, description title and keywords all have to marry up to make a good relative content page. Take a book for example. The table of content lists the topics in the book. Similarly your keywords act like a 'table of content'.

Next comes your title or topic which gives a simple description of the body or content followed by the description or body which summaries the topic in question. This is the same method you should imply in every webpage.

TIP: When writing a content page you should always make your Keywords and Title part of your description.

How you can use your date log table for Google to optimize your content.

In this case let’s use a search term instead of a web address. To demonstrate this we will use the words PC Safety Tip. Let’s begin by launching Google search.

Then type in the words ‘PC Safety Tip’ into the Google search box and press enter. From the search results locate you site and select ‘Cached’. Google will display your search term on your page with bold and highlighted text take note of this term and use your Date Log Table to optimise for this search term.

In Part 3 of this blog we will show you a few more useful tips and how you can change your searches into cash!

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